Christmas 2020 is just around the corner, many of us are starting our festive shopping early, or are at least beginning to contemplate the gifts we want to share with the most important people in our lives.

Although large shops and online sites such as Amazon make the shopping experience as easy as possible, there are so many more benefits to choosing to shop at small businesses this year. From incredible customer service to supporting your local economy, discover 5 reasons to shop small below.

Support your community

The meaning of community has changed slightly in recent years, it’s not only the local stores around you, but it can also mean products designed, produced, and sold in your home country rather than through large supply chains overseas.

Shopping small is big for the community. It helps to create local jobs, 48% of England’s employees work in small businesses, each purchase you make supporting their ability to hire a new employee, bolstering the UK’s economy even further. Supporting small helps your pounds stay with these small businesses, rather than being fed into large corporations, and you support families who pay their worker’s fair wages.

If that’s not enough of a reason, small businesses are generally involved in the local community and beyond simply providing goods and services, they often put money in community events, fundraisers, and sports teams. Local business owners can become decision-makers in the community too, working with local councils to help make important decisions and improvements that benefit everyone. Small businesses are known to pay it forward.

Discover unique gifts

Small biz owners are known to focus on solving problems or creating innovative products there is a gap in the market for. The likes of Amazon, John Lewis, and Debenhams will often create similar products to compete with each other, you will be hard-pressed to find totally unique pieces at these shops.

Choose to bypass the mass-produced candles and bath sets this year, which will often end up in the back of a cupboard somewhere, instead impress your friends and family with a one-of-a-kind gift with a feel-good business behind it.

These small business owners can often create bespoke pieces just for you, whether that be a candle with the perfect scent, a self-care box filled with your favourite products, or a unique piece of jewellery –  you can definitely guarantee no one else will have bought the same.

Receive personalised customer service

Small businesses do what they do because they are passionate about their products or service, they often take the time to get to know their customers more, and will go the extra mile to ensure you’re a highly satisfied customer.

Good customer service can be hard to find in general, but it’s frequently lacking during the festive season when retail staff are stretched extremely thin. Small biz offers a more enjoyable shopping experience as they have more knowledge about their products than their corporate counterparts.

These business owners often fill every role in their company, including the customer service, which means, without the layers of corporate policy, they are able to understand every customer’s unique needs.

The ethical choice

Whilst the big chains will often win on low pricing, it’s hard to ignore the countless reports of unethical working conditions, unfair wages, and the effects on climate change. Shopping small means you often know exactly where your product comes from with transparency in the ingredients, materials, source, and manufacturing of the products you buy.

Many of us feel guilty about our support of the big corporations but aren’t sure of any alternatives. By supporting small businesses you are “voting with your money”, meaning you are declaring you don’t support unethical business practices and would rather shop elsewhere.

These entrepreneurs put time and effort into ethically sourcing, producing, and manufacturing their products, often choosing charities and causes they want to support, donating a percentage of your hard-earned pay cheque to those in need.

The feel good factor

When you shop small, you get that feel-good factor you just don’t get from shopping in big chains. You know you’re supporting your local businesses who are making more ethical decisions and have their customers needs at heart.

By regularly shopping with small businesses you are also building a relationship with owners that is irreplaceable in a larger shop. Your social interactions, whether offline or online, extend further beyond just a customer, allowing for a much more positive and personal shopping experience.

Download the GoEthical App for a more ethical future

Shop from GoEthical this festive season, whether you have a specific product in mind, or you’re looking for Christmas gift ideas. Buy and sell sustainable, artisan, ethical, pre-loved and eco-friendly products at GoEthical. 

Chat and connect with like-minded community members, and discover detailed listings for ethical and eco products from small sellers to well-known global brands for the personal touch this Christmas. 

Download the GoEthical app to start supporting small businesses:

For queries please either email us on

or call us on 020 8337 2175, we look welcome all to our community and forward to hearing from you.




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