What is Cruelty Free?

The ‘cruelty-free’ label on a product guarantees that no animals were harmed in the making of that product. There are a number of internationally recognised cruelty-free certification bodies, such as Cruelty Free International and PETA, who certify products and brands as being cruelty-free. In order to be certified by one of these bodies, a brand must prove that they do not test their products on animals at any stage of development. Not all brands choose to be certified by a cruelty-free body, but that does not mean that they are not cruelty-free. Some brands may not feel that they need the extra certification, as they are confident in their own cruelty-free policies and procedures. When shopping for cruelty-free products, always check the packaging for the cruelty-free certification logo, or contact the brand directly to enquire about their animal testing policy.

What can we do as consumers? 


Fortunately consumer awareness is growing and slowly but surely brands are paying attention. As a consumer the best thing you can do is vote with you wallet by supporting brands and businesses that are registered with the leaping bunny organisation or are certified cruelty free, by doing so you are helping shape a future where animal testing is no longer.

We believe there is no need to test products on animals or that animal products should be used in cosmetics. Shop our wide range of cruelty free products today!


What is our criteria for Cruelty Free products 

The seller confirms that no part of their beauty/cosmetic products ingredient has ever been tested on animals. 

  • They don’t test finished products on animals at any point during production
  • Their suppliers don’t test raw materials or ingredients on animals,
  • No third-party tests on animals on their behalf
  • They don’t test on animals where the law requires it, i.e. mainland China.