Sell with purpose

Whether you are a small-time seller or a global brand, selling established Ethical products, unique Artisan products or treasured Preloved items, reach a wider audience and deliver a great customer experience in-app by selling your products on GoEthical.

Buy, sell and chat using the GoEthical marketplace APP

Are you an Ethical Brand?

Continue reading and register here

Are you selling handmade Artisan items or Preloved?



Are you an Ethical Brand?

Continue reading and register here

Are you selling handmade Artisan items or Preloved?


Why Sell Through GoEthical?

Whatever the size of your business, GoEthical is a way to access an engaged audience in just a few simple steps, and we’re here to help make it as easy as possible. 

Best of all, there’s no need for you to have the technical knowledge or business knowledge. You just need to be passionate, organised and have ethical products ready to sell to your buyers. 

Just some of the reasons to sell with GoEthical include:

  • Access a marketplace that aligns with your business goals and values for business growth, showcasing your products against our eco-values 
  • Save time and money with greater brand and product visibility and growth potential to reach diverse audiences with an interest in your brand for quick and easy transactions
  • As an Ethical brand, your credentials are recognised through our eco-values.
  • Be part of a marketplace that believes in a transparent, personalised service giving access to a simple fee structure with no hidden costs
  • Access our web-based seller platform to manage your shop and activities combined with one-to-one onboarding support
Buy, sell and chat using the GoEthical marketplace APP
Buy, sell and chat using the GoEthical marketplace APP

How to Sell Through GoEthical

As a Preloved or small Artisan seller without a website, sell directly on our app, which you can download here


Are you a dedicated ethical brand with a website and established business looking to make a difference and sell online? If so, you could qualify to become an Ethical seller

To become an Ethical seller on GoEthical you will need to have an established brand that aligns with our values

  • Register to become a seller 
  • You’ll be asked a few questions about your brand and product
  • We’ll check if you qualify with a vetting process
  • Once approved, you’ll be given access to the seller dashboard to manage your shop and products

What Can You Sell?

It’s important for us to work only with brands that align with our values. Like us, our customers believe in the transparency of brand and product values and want to be able to quickly identify products that match these. 

Have a look at our eco-values below and see if your brand or products align before registering. For those selling Preloved or handmade Artisan items be sure to check out our app to start selling.

Sell organic products that are better for people, animals and the planet, using environmentally-friendly farming methods.
For those looking to give more thought to their purchases and become more conscious.
Garments that have been recycled or repurposed and are certified eco-friendly with no harmful chemicals.
Sell environmentally-friendly products that are not harmful to the plant or to animals.
Plant-based goods derived from plant sources and do not contain animal products.
Plastic Free
Products that are are plastic and microbead free.
Zero Waste Living
Help customers reduce consumption and waste by reducing landfill waste and encouraging creativity.
Products derived from 100% natural resources and ingredients without the use of hazardous chemicals.
Products providing environmental, social or economic benefits and protection.
Social Impact
The seller gives back and demonstrates an on-going commitment to charitable activities or positive social impact initiatives.
Made in Britain
The primary components of products have been produced locally in the UK from sustainable resources, reducing carbon footprint.
Products crafted by skilled craftspeople and independent artisans, with primary components that are not mass-produced.
Third-Party Certified
Brands that have been verified by a third-party organisation, meeting their ethical criteria.

Fair, transparent & secure

Transparent and fair pricing for GoEthical sellers

Tiered transaction fees, 1.2% + 20p payment processing fee with no registration or listing fees


Continuous support from the GoEthical experts

Support and experience from experts who want to help your business grow


Fast and secure checkout payments

We use Stripe which is a highly secure payment system allowing for safe payments with confidence


Hear from our sellers

Want to find out what selling on GoEthical is really like? Take a look below at what a few of our day-to-day sellers have to say about the app!

Viewing Products

“GoEthical has been an incredible experience for us, it has helped get greater visibility for our brand and a new channel for increasing sales…. all the while doing good for the planet”


Chris & Sabrina from Harfi

Viewing Products

“Selling with GoEthical has been a great opportunity for Leiho to build a customer base that already appreciates ethical goods. We are thrilled to be part of a community of people passionate about helping the environment and society. It’s also great knowing that every sale has a positive impact through their eco programmes.”



What are you waiting for?

Register to become an Ethical Seller with us today


Need some more info? Here are some of the most commonly asked questions by our sellers on GoEthical.

What is GoEthical?

The growing climate crisis has made consumers more conscious of what they buy.  is the UK’s first dedicated ethical marketplace and lifestyle app bringing curated ethical & eco brands, artisans and preloved items to one marketplace app. It is the marketplace that provides choice and access to curated ethical goods from eco-must haves through to unique creatives and preloved treasures.  is more than a shopping app, it’s a community of buyers and sellers looking to make eco and sustainable lifestyle changes through our lifestyle functionality. They can interact and share knowledge while embracing new shopping habits that positively impact environmental change, through small individual changes. It’s a home where eco-businesses can thrive and consumers can trust brand values. 


You can download our app on the iOS app store here or google play here.

Our Terms and Conditions

Our terms are attached below, we hope they are straightforward and fair but happy to take any feedback or questions, please just email us on

Terms & Conditions

Our Privacy Policy

We take keeping your data private seriously and want to respect your wishes when managing your data while providing you the service we promise. We comply with the principles of the General Data Protection Regulations (GDPR) when dealing with all data received from users of our website or app.  We will only hold the data necessary to offer services provided on our website or app and for as long as necessary, once the data is no longer required we will delete it. When you delete your account we will also delete your personal data unless you have subscribed separately to our email newsletters.  Your data will allow users of the service to buy and sell and also communicate with each other as required. In addition we will also need to contact you from time to time to ensure the service is delivered.  If you are signed up to our email newsletters you can unsubscribe  anytime by clicking the unsubscribe link at the bottom of each email. Any email we send you will be clearly marked from GoEthical. 

Please also be reassured that we will never sell your data.  Our full privacy policy can be found here if you have any questions please don’t hesitate to contact us on

What can I sell on GoEthical?

You can sell ethical, artisan or pre-loved items on our marketplace, where a GoEthical seller is a recognised ethical brand with access to other tools, if you’re selling lower volume artisan or pre-loved products you can do this directly in the app.As a GoEthical Seller you are a brand, you are a retailer or manufacturer of ethical, sustainable products and these sellers will already have a shop or a website and hold current stock to sell.


Your business may also have accreditations or follow standards that align to our 13 values including: Eco-Friendly, Sustainable, Cruelty Free, Vegan, Plant Based, Organic, Natural, Plastic Free, Zero Waste Living, Made in Britain, Handmade, Social Impact and Third Party Certified.

How do I register my company on GoEthical to sell ethical products?

To sell as an approved GoEthical seller, you will need to have an ethical brand, with an inventory of products and a website shop. The GoEthical team will then review your application and notify you of your successful or unsuccessful application.


Take advantage of GoEthicals free Seller Dashboard functionality by registering as a GoEthical Seller.  For brands and sellers of ethical products; the Seller Dashboard will provide rapid access to upload products in bulk, manage your inventory and sales whilst connecting directly with your customers.

If you don’t meet our criteria then, it may be better to register  directly on the Get the App button,

What does it mean to an approved approved GoEthical seller?

Being an approved GoEthical seller is a brand, retailer or manufacturer of ethical, sustainable products, and enables you to showcase your strengths through our badge system that allows you to standout with customers who are passionate about these values. So it helps a quicker match of customers with brands that reflect their own values and preferences whilst differentiating you as a seller from other artisan or pre-loved sellers that don’t qualify for these eco-values in the same way.

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