Still in the midst of the pandemic


As we write we are still in the midst of the pandemic. It’s difficult to answer all of the questions right now but we thought we’d take a look at some emerging factors influencing ethical consumerism caused by the pandemic.


Positives and negatives of COVID-19 on ethical consumerism


A range of both positives and negatives have emerged. People have had increased time available, but many have lower spending capability. COVID-19 has created a diverse number of consumer reactions, which we discuss below:




  • Home growing of fruit and vegetables – the pandemic has created a mini-revolution in encouraging “grow your own”
  • Local manufacture – governments have seen around the world that global supply routes during a pandemic can be a problem. This has opened the eyes of both consumers and governments to the benefits of locally made products. This is particularly beneficial for the carbon footprint of products and also for local jobs
  • Make do and mend attitude – many during the pandemic have decided to fix things rather than throw away. This includes repairing clothes and doing their own DIY jobs (especially as Tradesmen weren’t available)
  • Rise of the artisan – mass unemployment in the UK and around the world is leading to an increase in the number of self-employed including artisan craftsmen. This represents a classic opportunity to support Made in Britain products




  • Ever-increasing shift to online and using mobile shopping apps – there has been a trend shifting away from the high street, to buying online. This has positives such as reduced travel to shops, consumers being able to view ethical criteria of goods prior to purchase and consumers shifting to ethical suppliers (such as GoEthical). Negatives though include a loss of jobs for retail staff




  • Food waste – one negative has been an increase in food waste. Consumers have been bulk/panic buying and some of this has ended up as excess waste
  • Irresponsible shopping – hoard/panic buying – there has been a tendency to not think of others. Shoppers have bought certain products e.g. toilet rolls, long-life products, etc. whilst not thinking of others
  • Rise in single-use plastics – with people living “day to day” many have prioritised disposability over sustainability (hopefully this is for a temporary period only)
  • Scourge of waste face masks – people buying and throwing the disposable face masks adding pollution to the environment and our oceans
  • Unemployment – with forecasts of large-scale unemployment some feel that ethical consumerism will take a backseat due to cost. The reality is though that buying ethically doesn’t cost more if consumers buy from the right places, such as the GoEthical app!

Moving ethically into the future


When buying goods and services, consumers need to have a clear focus to buy ethically. It’s never really been easier and as cost-effective to buy ethically as it is now.


A range of ethical websites and apps have emerged in recent years, which make it easy for consumers to understand all the ethical values, which underline potential purchases. This has been difficult to imitate in shops as the values aren’t always immediately obvious.


Ethical products available to buy in the GoEthical app


Buying ethically is easier than many people would think. We make buying ethical products easy and have a range of ethical badges to help consumers decide the best products for them. Our ethical categories include biodegradable, cruelty free, Natural label, organic, palm oil free, pesticide free, plant-based, recyclable, sustainable, and vegan.


Download the GoEthical App for a more ethical future


Download GoEthical with these links:

For queries please either email us on

or call us on 020 8337 2175, we look welcome all to our community and forward to hearing from you.


Image Credits: Annalise Art and Nick Youngson


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