Give planet Earth your support while still enjoying the best that modern shopping apps have to offer with GoEthical. View top-quality eco-friendly vendors and a large range of brands that sell sustainable products to like-minded customers.

Save the world as you shop

The environment is in crisis and humans are largely responsible. This is the reality faced each day, with near-universal awareness of issues associated with climate change.

If you have been moved by the various eco-friendly campaigns in recent years, the best place to make a change is when you shop. Rather than simply looking for the most affordable option, deciding to deliberately choose products which are made sustainably is essential.

There are lots of different types of eco-friendly products to browse and buy on GoEthical’s retailer app (from electric vehicles to beauty products and clothing, etc.). Each purchase you make provides support for the brands that are not just focused on profitability, but on positive ethical change.

Furthermore, GoEthical is one of the apps you can sell items on. Pre-loved products are perfect whether you are looking for vintage goods for aesthetic reasons or ethical purposes.

Buy and sell eco-friendly products from your smartphone

Buy and sell eco-friendly products from your smartphone

What makes a product eco-friendly?

This is a tough question to answer since there are not only different debates about what constitutes eco-friendliness but also different tiers within this. Even so, you can expect that the brands which sell ethical products have many idealistic similarities in the way they run their operations.

Eco-friendliness is tied into the way that ingredients are farmed, for example. Artificial fertilisers and pesticides compromise ecologies and poison water tables. Choosing pesticide-free products will keep you away from such issues when you shop. Organic products will have a similar effect on the conscientiousness of your consumer decisions.

For something to be eco-friendly, it also has to have a sustainable life cycle. This might include being biodegradable or recyclable. In either case, it will make sure that once the item in question is no longer useful, it can be disposed of sustainably. With landfill sites reaching capacity and natural resources running low, this should be a major concern for all consumers.

Eco-friendly products can have very specific ethical aims. In the case of palm oil free type foods and cosmetics, it is the farming of one particular type of crop that is avoided. Meanwhile vegan products eliminate animal ingredients. This not only avoids cruelty but also prevents carbon emissions caused by livestock farming.

All of these eco-friendly options and many more are available via the ethical shopping page. Here you can narrow your search or just browse freely to stumble across the best that online ethical shopping has to offer.

More choice with the GoEthical marketplace app

GoEthical is not just aimed at making eco-friendliness more accessible. Naturally, ethical shopping should take the people who produce the clothing into account.

If you worry about how your buying choices are influencing workers around the world, look no further. You can buy fair trade products from GoEthical just as easily as eco-friendly ones. In many cases, these will be the same, since fair trade vendors often have the environmental impact of their actions in mind as they operate.

Cruelty free shopping can also be achieved. This applies to animals as well as people, preventing any suffering that might otherwise be associated with fairly innocent online purchases.

How eco-friendliness is evolving

One interesting aspect of eco-friendly shopping that is becoming more relevant at the moment is packaging. Single-use plastics have become demonised thanks to the hard work of high-profile campaigners, such as David Attenborough. In a 2019 US/UK Consumer Survey of 3,800 people it was revealed that 53% had reduced their single use plastics in the past year, partially due to the “Attenborough Effect”.

A struggle to buy eco-friendly shopping

Now if you want to buy items that do not come wrapped in non-degradable materials, you might struggle to find what you need in mainstream stores. As there are so many conscientious vendors and brands represented on GoEthical, this is not a problem. You can do your best to be as environmentally positive as possible while still shopping as much as you like.

No doubt the approaches to eco-friendliness in the retail market will continue to evolve. If you are keen to keep up with these changes, choose GoEthical. Discover the latest and greatest from the companies that want to make a difference. Also, experience why going green does not mean sacrificing anything in terms of quality or breadth of choice.

GoEthical eco partners programme

GoEthical is truly committed to eco-friendly initiatives. We are delighted to donate 1% of our sales commission, which is spread across our bees, trees and seas partners.

Bees Abroad

GoEthical has partnered with Bees Abroad, a UK-based charity, which establishes, supports and equips beekeeping enterprises with an aim of providing poverty relief for local groups in rural communities in Africa and Asia.

Bees support the environment by being a vital pollinator. Bees abroad introduce local bee species and use local materials for maximum environmental benefit and are our “Bees partner”.

Visit to learn more about the work of Bees Abroad.

One Tree Planted

GoEthical are truly committed to eco-friendly initiatives. We are very pleased to announce our partnership with One Tree Planted, a Vermont, US-based non for profit organisation. They are committed to reverse the effects of global deforestation through planting their own trees.

In 2018, One Tree Planted were able to plant 1.3million trees across their four regions of operation – Africa, Asia, Latin America and North America.

The concept is simple, for every $ donated One Tree Planted will plant a tree. Naturally, we want to support this initiative and are delighted to donate 1% of our sales commission to our bees, trees and seas partners – One Tree Planted are our trees partner. Click on to learn more about their work.

Blue Marine Foundation

GoEthical are also proud supporters of the Blue Marine Foundation. We are BLUE subscription members, which aids the foundation in their ocean conservation work in the UK and around the world.

Make GoEthical your favourite ethical shopping app

Should you be swayed by GoEthical’s eco-friendly product offerings, sign up to GoEthical today. Look for further information on GoEthical whether you are looking to buy or sell ethical products online.


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Looking to sell ethical products, reach and connect with conscious consumers?

Looking to buy ethical and sustainable products or sell your pre-loved items?