The GoEthical app for ethical fashion

Clothes shopping mobile apps have become hugely popular over the last few years. GoEthical is a shopping app where you can sell and buy ethical fashion. Eco-friendly fashion brands, boutiques and retailers are joining GoEthical and creating their own app stores to sell their fashion via the marketplace app. Responsible fashion shopping entails buying ethical clothing at all times. The GoEthical shop UK is a platform for ethical clothing brands for conscious consumers.

What is ethical fashion?

Ethical fashion are practices and operations, which lead to the selling of fashion, which has been ethically produced. These typically involve the pillars upon which GoEthical is based, the support of the sale of fashion, which is ethical, sustainable, eco-friendly and embraces recycling.

Waste generation

Staggering amounts of clothing and shoes end up in waste bins each year. Only 20% is recycled and less than 10% is converted into new merchandise. Each ton of textile waste creates 11 tonnes of CO2. Many countries like China have already acted. They have banned textile waste imports. European and North American nations are expected to follow suit.

Environmental impact

Another key area is the use of water. Did you know that 2500 litres of water are required to make a cotton shirt? The use of pesticides and chemicals by the fashion industry is another area of concern. Ethical clothing brands are the ones which actively seek to reduce negative impact and aim to be carbon neutral. Identifying ethical clothing brands and buying responsible clothing goes a long way in contributing to global sustainability.

Ethical fashion companies don’t exploit cheap labour

Iconic fashion brands in Europe have outsourced production to smaller companies in Asian countries like Bangladesh and Pakistan. Workers from these countries off struggle to make a living wage. On the other hand, the clothes they produce are sold in the international markets for huge profits. The ‘Global Living Wage Coalition’ aims to reduce these inequalities globally, including within the fashion industry. Due to long working hours, third world fashion workers often suffer from health issues. Their income is hardly enough to support their families. Clearly, the world needs ethical and sustainable clothing companies who can stop this from happening.

What can fashion brands do to sell sustainable products and ethical fashion?

The GoEthical mobile app marketplace is an excellent channel to buy and sell ethical and sustainable fashion on your mobile phone. GoEthical believe that there are steps that brands can take to make needed changes, these include:

  1. Have a fair wage policy and commitment to better working conditions
  2. Upholding labour rights
  3. Reducing the consumption of pesticides and toxic chemicals in production
  4. Promoting the development of fair trade fabrics
  5. Reducing the use of water and waste production
  6. Switching to energy-efficient processes
  7. Maximisation of recycling
  8. Increased awareness of ethical clothing practices

The 30 Wears Campaign

When buying new fashion, GoEthical recommend you try the #30Wears test. Started by Livia Firth of Eco Age, the #30Wears campaign asks: “would be” buyers to stop and ask the question “Will I wear it a minimum of 30 times?” If, the answer is yes, then buy it. If the answer is no, then don’t buy it.

The campaign encourages fashion buyers to buy more versatile pieces, which will be worn time and time again rather than statement pieces. Sensible fashion can avoid masses of unwanted clothing ending up in landfill.

Join GoEthical to buy and sell ethical fashion

GoEthical aspires to be the best ethical shopping app to provide a platform for ethical fashion retailers. If you’re looking for ethical clothing brands and accessories online (including vintage brands), you’re in the right place. If you’re a reseller stocking clothing products from sustainable brands, then contact us. Join us today to make a difference in the ethical fashion industry.


Image credit: Notafly – Wikimedia Commons

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